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schema_pack · marketing

Marketing and content

Brand voice, briefings and editorial calendar in one brain any agent can read.

Marketing teams using ChatGPT, Claude, Gemini or in-house agents. Each one needs the same brand voice, the same KPIs, the same persona profiles. ValorBrain centralizes that and injects it into each agent context automatically.

What changes

Same job, with and without organizational memory.

Without
With ValorBrain
Brand voice documented in a PDF nobody remembers to inject in the prompt
Schema pack "marketing" structures: campaign, persona, brand_voice, kpi, asset, learning
KPIs and benchmarks from past campaigns get lost in spreadsheets
Brand book + tone of voice indexed and injected into every prompt
Every freelancer starts from zero, with no context from past campaigns
Campaign history with measured KPIs becomes permanent reference
Persona research repeated every time the briefer changes
Detailed personas + objections + buying journey accessible cross-agent
OAuth connectors (Notion, Drive, Slack) pull content briefings already in use

In practice

Concrete paths teams already run.

Auto-briefing with brand voice

You open a session to write a LinkedIn post. ValorBrain injects the brand book tone of voice (formal/informal, banned words, past examples). Agent generates a draft already aligned.

Cross-team campaign analysis

Performance team logged that the Jul/2026 campaign had high CPL in B2B audiences. 6 months later, content team queries history and ValorBrain surfaces the learning automatically: "avoid corporate imagery in B2B, customer quotes work better".

Meeting notes as source

Meeting recorded in PT-BR via Granola. Transcript ingested. Decision-extractor captures decisions with marketing schema: campaign approved, budget, deadline, owner. Stored in /knowledge, searchable.

Schema pack marketing

Observation types the decision-extractor captures in this domain.

typecaptures
campaignCampaigns with channel, audience, budget, result
personaAudience profiles with journey and objections
brand_voiceTone of voice, keywords, words to avoid
kpiMetrics and benchmarks by channel
assetBriefings, approved copy, reference images
learningLearnings from past campaigns that became rules

Agents

MCP-compatible clients at mcpbrain.valor.digital.

  • ChatGPT
  • Claude
  • Gemini
  • Granola
  • agent custom

Run this for marketing and content

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